The role of a tourism officer is a combination of marketing, public relations and management. It also involves lots of planning and preparation.
Typical responsibilities of the job include:
- supervising staff
- preparing tourist or visitor information
- producing promotional material and displays
- managing budgets
- writing reports, business plans and press releases
- making presentations
- maintaining statistical and financial records
- undertaking day-to-day centre management and administration
- liaising with local businesses and the media
- market research.
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